For those times you just don’t have the energy to turn away your not-so-welcome guests, August lock has your back. This smart lock bluetooths to your phone, giving you all the power you always wish you had. Adopting the idea that August lock does the dirty work for you, this roulette of anti-pickup lines was born. Don’t get too offended, August said it. This consumer product campaign uses an interactive game and web banner to connect with its modern day urban audience.